6 Ways Marketers Use Interactive Emails to Win More Conversions

Mailmodo users can create interactive AMP emails in the WYSIWYG editor.

Emails become the point of conversion. This allows you to quickly add:

  • Appointment calendars.
  • Carousels.
  • Trolleys.
  • Forms.
  • Other items in the email message itself.

This ensures that there is no interruption from the time an email recipient opens the email to the time they have the opportunity to perform the action you want. that he undertakes.

Interactivity can turn emails into dynamic app-like emails, Mailmodo 2022

6 Types of Interactive Messaging Solutions You Should Use

Actions and conversions can now take place in interactive emails.

Here are six types of interactive emails you can use to engage with subscribers and convert them into customers while lowering the barrier to entry.

1. Interactive customer feedback forms via email

6 Ways Marketers Use Interactive Emails to Win More Conversions

Interactive Customer Feedback Email Template, Mailmodo 2022

Want to improve your customers’ experience with your business?

Customer feedback forms in emails allow you to ask customers about their recent experience with your product/service, sales team, support, or other service.

With a customer feedback form to submit integrated into the email, you’ll reduce the number of follow-up messages that need to be sent to customers.

You will get feedback from them in the email while the experience is fresh in their minds.

2. Net Promoter Score surveys via email

6 Ways Marketers Use Interactive Emails to Win More Conversions

NPS Survey Interactive Email Template, Mailmodo 2022

Businesses use Net Promoter Scores (NPS) to determine how loyal customers are and how likely they are to refer them to friends and family.

To increase the response rate of your NPS survey emails, embed the survey in an interactive email.

The chances of getting someone to share their likelihood of promoting your business are much higher if you can capture their response in the email itself.

Razorpay used Mailmodo for their NPS survey emails to learn more about their customer journeys.

Using interactive emails, Razorpay saw a 257% increased response rate by placing the form in the email itself.

3. Registration for the event by e-mail

6 Ways Marketers Use Interactive Emails to Win More Conversions

Interactive Signup Email Template, Mailmodo 2022

Do you use your mailing list to promote upcoming events?

Whether it’s an in-person conference or an online webinar, get subscribers’ sign-ups to their inbox.

Mudrex, a crypto trading platform, saw a 2.8 times increased webinar sign-ups when moving from traditional emails to interactive emails with webinar registration included in the email itself.

4. Interactive Abandoned Cart Recovery and Payment via Email

6 Ways Marketers Use Interactive Emails to Win More Conversions

Interactive Abandoned Cart Recovery Email Template, Mailmodo 2022

Did a registered user forget an item in their cart?

Don’t just send a friendly reminder that the shopper is counting on to come to your store.

Let them pick up where they left off in their inbox using an interactive email shopping cart that accepts payments.

5. Demo booking feature via email

6 Ways Marketers Use Interactive Emails to Win More Conversions

Demo Booking Interactive Email Template, Mailmodo 2022

As a SaaS marketer, do you want to convert more subscribers into leads?

Include a form that lets them book a demo with your sales team right in the email.

In search of a seamless booking experience, HobSpace turned to Mailmodo for its demo booking forms.

The result was a 20% conversion rate, compared to only 10 reminders out of 10,000 SMS.

6. Email Review and Evaluation Forms

6 Ways Marketers Use Interactive Emails to Win More Conversions

Event Review/Rating Interactive Email Template, Mailmodo 2022

Want to know what your subscribers think of your latest email, webinar, blog post, or newsletter?

You can include interactive emoji and star ratings at the end of each email to see exactly how well your emails are being received.

How to Start Sending Interactive Emails Without Coding

Interactive emails can boost your conversions and engagement.

But creating and sending one can seem daunting, as it usually requires some coding.

To solve this problem, Mailmodo is on a mission to enable marketers to create and send interactive emails in minutes without any coding.

With a drag-and-drop WYSIWYG editor, Mailmodo lets you insert interactive elements into your email, such as:

  • Forms.
  • Shopping carts with payment functionality.
  • Calendars.
  • Quiz.
  • Other functional widgets.

Moreover, Mailmodo also provides you with a complete email marketing package which includes bulk campaigns and contact management, automated email sequences, transactional campaigns, integrations with various third-party applications, APIs And much more.

Getting started with Mailmodo is super easy. Only Register for free here and start sending 10,000 free interactive emails/month with Mailmodo.

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