Apollo Cancer Centers Launches Breast Cancer Self-Examination Wall Art
Published: Updated on – 16:11, Mon – 31 October 22
Hyderabad: As part of a unique initiative to use art as a means of raising breast cancer awareness, particularly encouraging women to undergo breast self-exams, Apollo Cancer Centers (ACC) on Monday launched ArtCan, Kerala, wall art depicting eight easy ways for women to perform breast self-examination.
The Kerala mural artwork, which has also been published in a book format known as ‘Chitra Sutra’, was unveiled at the Apollo Cancer Center (ACC), Jubilee Hills on Monday by eminent painter Kalal Laxma Goud.
For the ArtCan initiative, ACC has partnered with mural artists and survivors to curate artwork that educates and empowers every woman about the importance of regular breast self-exams. Across Kerala wall art, each frame of the artwork reflects the story of a woman who discovered this disease during a breast self-examination, acted in time and beat cancer , according to a press release.
On this occasion, Kalal Laxma Goud, declared: “It is with great pleasure that I launch the ‘ArtCan’ campaign. Art facilitates communication between patients and healthcare staff by bringing ideas from patients that can be communicated to the world. ”
Dr P Vijay Anand Reddy, Director of Radiation Oncology, Apollo Hospitals Enterprise Ltd, said: “Our initiative, ArtCan, will create a quiet conversation and leave a deep impression on the public. Breast cancer is the most diagnosed cancer worldwide and accounts for 25% of all cancer cases in women. Thus, early detection is the key to best results. We believe the Kerala wall art is a unique way to raise awareness about breast cancer and the importance of Breast Self Examination (BSE)”.
Yosha Gupta, founder of MeMeraki.com, whose artists contributed the mural art, said, “It is truly rewarding to work with Apollo Hospitals on this one-of-a-kind project, Art Can. We are happy that Apollo uses the powerful storytelling of traditional Indian art to spread important medical information that can save thousands of lives. At the same time, this effort shines a light on India’s proud artistic heritage and our master artists, which is truly in line with our mission.”
A Surgical Oncologist, Apollo Cancer Centers, Dr. TP Bhandari and other senior doctors attended.