Beauty Bay Considers Options While Drafting Advisors

Jade Thirlwall released her own Beauty Bay palette in 2021.
// Beauty Bay engages Threadstone Capital to review options which could include an outright sale
// City sources say the company is ‘not immune’ to inflationary headwinds facing consumer goods groups

Online beauty platform Beauty Bay has reportedly hired bankers to consider options such as a sale after IPO plans stalled.

Sky News understands that Beauty Bay, which was founded in 1999 by brothers Arron and David Gabbie, has appointed US firm Threadstone Capital to advise it.

He added that the company is considering a full or partial sale to new investors, but may also consider acquiring another company in a bid to further expand.


City sources said the company was ‘not immune’ to inflationary headwinds facing consumer goods groups, but insisted it was trading better than in the period immediate pre-Covid.

Beauty Bay, which is believed to be debt-free, is unlikely to raise the prospect of an initial public offering, which it had planned for last year.

Market volatility exacerbated by Russia’s invasion of Ukraine made the London issues market temporarily stable.

The company’s forward-looking valuation is unclear, although a source said she hired Threadstone in part because of the company’s previous work as an adviser to Cult Beauty when it was sold to the company. THG listed in London last year.

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