Database valuation is essential to successfully meet the needs and demands of today’s consumers
This is part of Solutions Review’s Premium Content Series, a collection of reviews written by industry experts in maturing software categories. In this presentation, Ed Anuff, Chief Product Officer of DataStax, explains why database evaluation is the most important part of the vendor selection process.
In today’s fast-paced world, everyone not only prefers but expects apps to meet them at the speed of life. Mobile apps have become an essential part of every business as they seek to identify, retain and connect with customers; an estimated 750 million new apps and services will be created between 2023 and 2025.
Behind every consumer’s simple experience of ordering a coffee to go or booking a flight through a mobile app, lies a complex technology stack with real-time data as its backbone. As businesses evolve to meet rapidly changing consumer demands, ensuring your business has a flexible and open stack has never been more important. The good news is that the right technology exists to meet consumer needs and expectations for smart, real-time, and seamless experiences.
Harnessing this technology starts with selecting the right database that will meet today’s needs, but be powerful enough to keep up with the growth of applications and their users. Successful companies now have the ability and duty to select a database that meets real-time business requirements. Not all databases are created equal; the ideal database must be able to accommodate and process a large volume of data in motion and data at rest and at scale with low latency.
The use cases for real-time data are limitless and include things like personalized in-the-moment recommendations, the ability for consumers to use accumulated loyalty points for their free coffee, IoT devices that share data in real time on the crops they need. water, and instant inventory and supply chain data to understand which products are running low on stock.
To take advantage of real-time data and translate it into a seamless and instant customer experience, it is essential to select a database that is purpose-built and optimized for modern data applications.
Features to Consider When Assessing the Database
There are some notable features and functions you should look into when choosing a database. Questions you should consider include will the database work in the cloud and can it support multiple clouds? How much data can the database hold and is it scalable? Can the database simultaneously process and analyze data at rest and streaming data? And is it based on Kubernetes for today’s microservices?
The good news is that all the features required for a successful database are found in cloud-native distributed databases. Cloud-native databases are designed to embody scalability, elasticity, resiliency, observability, and automation. A cloud-native database is best defined as a database designed with cloud-native principles in mind, not reverse-engineered to run in a cloud. They are also increasingly popular because they are based on a pay-as-you-go model and can quickly scale from infrastructure to prototype, develop, test, and deliver new applications and features.
Distributed databases have myriad benefits, especially when every consumer relies on data to move their lives forward in real time. Can a customer travel internationally while maximizing the simplicity and efficiency of the application they rely on? A globally distributed database allows you to seamlessly meet your customers’ needs, wherever they are. It is also beneficial to consider an open source database because a community of engineers is integral in providing code validations, bug fixes, testing, and documentation, supporting optimization.
Many companies underestimate the amount of data their database has to handle. By focusing solely on your data volume needs today, it’s easy to overlook how much your data will grow as new innovations in applications are realized. Any new application is only as good as the amount of data it can process, so it’s imperative that your database is scalable and has low latency, no matter where the data is in the world.
The world relies on real-time processing of large amounts of data to meet consumer needs; think global online banking and airline reservation systems, to name a few. Priceline, the online travel booking service, is a prime example. For more than 20 years, Priceline has helped customers find the best deals on hotels, cars and flights.
Delivering a fast and smooth experience to their customers starts with choosing the optimal database. To achieve this, Priceline relies on open source database technology that captures customer events in real time with historical booking data enabling more valuable customer insights, greater personalization and better travel recommendations. . A scalable, high-power, low-latency database is critical to their continued success.
Security is also a top priority for all modern cloud applications. Data must be secure and protected as it travels from clients to the database and within nodes so that it cannot be intercepted and stolen. The ability to proactively prevent unauthorized access to sensitive Personally Identifiable Information (PII) data and mitigate exposure in the event of a breach is of paramount importance. A secure database should at least include internal and external authentication and single sign-on (SSO) capabilities, permissions management, data encryption, and data auditing.
Finally, while choosing the right type of database is essential for your business, you also need to keep developers in mind. Developers are a necessity to keep innovating and we are currently seeing a shortage of developers coupled with an ever-increasing demand. Developers can now more than ever choose the companies they work for. It’s important to view your database from a developer’s perspective; is it clunky and difficult to use? If so, it affects your bottom line because developers will be less likely to want to work within your organization, leading to lower productivity and innovation. Developers are critical to your success and to keep up, it’s important that your database is developer-friendly and maximizes productivity and includes things like modern APIs to build new apps quickly.
An ideal database enables real-time data
The optimal database delivers speed and resiliency, supporting operations that require real-time access to large volumes of rapidly changing data. A distributed, cloud-native database allows you to easily extend and grow instant, always-on applications that exceed customer expectations; anytime anywhere.