Dean Goldman Round 2: Section 230, keyword auctions, reviews and… emojis?
Are you working outside the legal and ethical limits of Google Business functions? Or are competitors overtaking you?
Law firm marketing is one of the most difficult areas on the internet. Google has the tools, but what are the safeguards and how does Section 230 dictate how far you (or your competition) can go? Guest Eric Goldman, co-director of the High Tech Law Institute at the University of Santa Clara, delves into this fascinating and confusing area. If you haven’t already, check out the first part of our conversation with Dean Goldman.
Plus, news: the new Local Search Ranking Factor report has come out (a clue, maybe geolocation isn’t all of that), and perhaps a looming trademark battle between Hello Divorce and Hello Prenup law firms.
And in the Clio Legal Trends Report 2021, lawyers say revenue tracking is the most crucial factor in measuring the health and growth of businesses. But is it?
At the peak of the episode, Conrad and Gyi take a moment to share their horror of the tragedy of the November 30 shooting at Oxford High School, reflecting on painful events like this cause not only for the victims. , but for their beloved Michigan community at large. The guys and producers of Legal Talk Network invite you to join them in showing your support for the victims of this terrible event by contributing to the funds set up for the victims through the links below.
Sponsor music provided by SoundStripe:
I like by Dr Delight