First AI-powered Driver Assessment Center launched in Dubai – News



Data-driven technology can profile drivers based on their behavior patterns

The first AI-Driving Hub is launched in Dubai and features a real-life simulator for professional drivers presented on the opening day of the 18th IRF World Meeting and Exhibition held at the Dubai World Trade Center à Dubaï – Photo by M. Sajjad

Posted: Sun, Nov 7, 2021, 6:38 PM

Last update: Sun Nov 7, 2021, 6:46 PM

An artificial intelligence-based simulation device capable of better evaluating driver behavior has been launched in Dubai.

Dubai-based telematics technology company Location Solutions is launching the Artificial Intelligence Driving Hub in partnership with the Excellence Driving Center driving school.

The new technology was unveiled on Sunday at the 18th International Road Federation Meeting and World Expo at the Dubai World Trade Center.

The devices will be available at the Excellence Driving Center in Dubai from November 15, officials confirmed to Khaleej Times on the sidelines of the mega event.

Location Solutions’ AI Driving Hub was developed by Slovenian technology provider Living Lab.

“It’s been preparing for six years. Data scientists at Stanford University developed this very precise technology, ”said Alex Smirnou, vice president Middle East of AV Living Lab.

Location Solutions had announced that it would bring the first AI Driving Hub to Dubai in March 2021.

“The product has been tested in London, Tokyo and the United States, and has been undergoing testing in the United Arab Emirates for a few months now,” Smirnou said.

The company hopes to have at least 150 such devices spread across the GCC in two years.

How does the Driver Rating Hub work?

He explained, “The system uses the next generation motion driving simulator, biometric sensors for data collection, a digital twin, real traffic scenarios with critical road situations, a patented AI platform. cognitive and avatar simulation. This will allow drivers to better understand their strengths and the behavior patterns of drivers that require improvement. “

The machine takes 15 minutes to scan a driver, Smirnou said. The technology can be used on novice drivers as well as fleet drivers.

“Professional drivers who pass the AI ​​assessments will have a better chance in the competitive driver market with transportation service providers and will be able to understand their driving skills and have a clearer view of their choices. career, ”he added.


The benefits for fleet operators come with lower reputational risk, lower carbon emissions and lower fuel consumption, fewer problems with fines and insurance cases, personalized training programs and an essential tool for hiring drivers.

“We plan to go further and develop an AI driver training program suitable for different types of fleets, enabling them to be more efficient and personalized in driver training,” said Ali Al Zaabi, CEO of Excellence Driving Center.

Meanwhile, Zaim Azrak, CEO and Founder of Location Solutions, said, “We will work together to use data-driven technology to improve road safety in Dubai. In two years, we will install more than 150 AI driving simulators in the GCC region. “

“We hope to create an ecosystem to help Dubai achieve zero accidents, to create a people-centered and environmentally friendly society,” said Daniel Avdagic, CEO of AV Living Lab.

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