Google’s product review update in December affects more than English sites?


Google’s product reviews update has been announced to be rolled out in English. No mention was made as to whether or when it would be rolled out in other languages. Mueller answered a question about whether it is being rolled out in other languages.

December 2021 Google Product Reviews Update

On December 1, 2021, Google announced on Twitter that an update to Product Review would be rolled out to focus on English web pages.

The goal of the update was to improve the quality of reviews displayed in Google Search, specifically targeting review sites.

A googler tweeted a description of the types of sites that would be targeted for a downgrade in search rankings:

“Mostly relevant for sites that publish articles about products.

Think of sites like “the best televisions under $ 200”. Com.

The goal is to improve the quality and usefulness of the reviews we show to users.


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Google also released a blog post with more advice on the Product Review update that introduced two new best practices that Google’s algorithm would be looking for.

The first good practice was to require proof that a product had actually been handled and examined.

The second best practice was to provide links to multiple places where a user could purchase the product.

The Twitter ad said it was being rolled out to English-language websites. The blog post did not mention the languages ​​in which it was deployed, nor did it state that the product review update was limited to the English language.

Google’s Mueller thinks about updating product reviews

The updated product rating targets more languages?

The person asking the question rightly got the impression that updating the product rating only affected search results in English.


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But he said he’s seeing volatility in German searches that appears to be linked to Google’s product review update in December 2021.

Here is his question:

“I also saw movements in German research.

So I was wondering if this update to product reviews might have an effect on websites in other languages ​​as well… as we’ve had a lot of movement and volatility over the past few weeks.

… My question is: is it possible that the updated product reviews affect other sites as well? “

John Mueller replied:

“I don’t know… like other languages?”

My assumption was that it was global and in all languages.

But I’m not sure what we specifically announced in the blog post.

But generally we try to get the engineering team to make a decision on this so that we can properly document it in the blog post.

I’m not sure if this happened with the product review update. I don’t remember the full blog post.

But it’s… from my point of view, it seems like something we could do in multiple languages ​​that wouldn’t be related to English.

And even though it was English initially, it seems to be something relevant across the board, and we should try to find ways to extend it to other languages ​​as well over time.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced in terms of the places and languages ​​involved. “

Does updating product reviews affect more languages?

While the tweeted announcement made it clear that updating product reviews was limited to the English language, the official blog post did not mention any of these limitations.

Google’s John Mueller has expressed his opinion that updating product reviews is something Google could do in multiple languages.

It has to be wondered if the tweet was intended to communicate that the update was first deployed in English and then in other languages.

It is not clear if the updated product advisories have been rolled out globally in more languages. Hopefully Google will clarify this soon.


Google blog post on updating product reviews

Updating product and site reviews

Google Guidelines for New Product Reviews

Write high quality product reviews

John Mueller discusses whether updating product reviews is global

Watch Mueller answer the question at 2:00 p.m.


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