Resorts World Las Vegas receives dozens of online reviews ahead of public opening
LAS VEGAS (KTNV) – The opening day of the highly anticipated Resorts World Las Vegas is set for Thursday. Even though the doors haven’t opened yet, dozens of people are already sharing their thoughts in reviews online.
A simple Google search for “Resorts World Las Vegas” reveals that it already has a 4.2 star rating on Google, with 150 reviews. If you’re wondering how this is possible, given that Resorts World doesn’t even open until Thursday, you’re not alone.
13 Action News contacted Natalie Pennington, Assistant Professor of Communication Studies at UNLV. She says sites like Google and Yelp try to monitor reviews to make sure they’re real, but in this situation, it’s probably too early to start removing them.
“It’s not very uncommon because Google doesn’t have that place of registration and it’s the same with Yelp or any other site where they tend to say, ‘We hope you’re being honest,’ but they don’t. ââ Oh, it’s not open yet. It couldn’t happen, âPennington said.
After digging deeper, 13 Action News found that most of these reviews fell into four categories:
- Five-star reviews from people claiming to be employees of Resorts World or those who claim to have had early access to the resort.
- Five-star reviews of alleged bogus reviews.
- The one-star reviews of people trying to balance potentially bogus five-star reviews.
- Five-star reviews from people trying to counter one-star reviews trying to balance potentially bogus five-star reviews.
Either way, Pennington says these reviews are very important to businesses in the competitive online marketplace.
“Sites like Yelp or Google Reviews are great opportunities for people to go do some research and say, ‘Well if I have 20 different hotels I could stay at, which resort is the one I can choose? “. 20 years ago maybe it was just word of mouth, a friend said, “hey i stayed here it was cool.” You haven’t really been on the Internet to research these things. But now there’s that opportunity, and I think it’s almost strongly encouraged, in some ways as well, âsaid Pennington.
13 Action News has reached out to Resorts World and Google to see if they are aware of any potentially bogus reviews and are trying to remove them.
A Google spokesperson sent a statement that read: “Our strict policies make it clear that reviews should be based on actual experiences, and when we find policy violations, we take action – to removal of abusive content upon deactivation of user accounts We are investigating this situation, and will take steps to remove any false or misleading content.
Resorts World Las Vegas has not yet responded to our request for comment.